Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.
For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).
These metrics have a greater level of accuracy, no matter what the ranking.
Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.
For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.
The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded.
Note that this list is not the same as referrals from upstream sites.
For more information please see this explanation of how Alexa determines the number of sites linking in.
The change number shows the difference versus the previous 3 month period.
Top Keywords from Search Engines The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. Upstream Sites Upstream sites are sites that people visited just before they visited this site.
For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.